Inheriting the concept of "Sincere, Pragmatic, Steady, and Quality Requirements" of Fuhua Group, as well as the swallow theme of Fuhua Group's visual identity, Taipei Fuhua Business Hotel takes a pair of free flying wings as the trademark concept, which is full of dynamism and visual depth. The shape of the image presents the image of the wings preparing to take off, implying the hope of the traveler taking business travel as the starting point. The trademark identification design also incorporates the prefix "F" of "Forward" in it, so as to establish the connection between the trademark and the English name of the viewer, and increase the impression and recognition of the business travel identification.